You keep hunting on Zillow exactly like always. The extension quietly changes three things: the heart becomes a Zero button, briefed homes get a small verdict badge, and on a listing your advisor leans in from the corner with its take. When one home really matters, you go from a glance to the full deep brief.
HomeZero doesn't replace Zillow — it rides on top of it. When you "Zero" a home, it lands on your board instantly and your advisor starts reading the public record on it. Homes your team has already briefed wear a tiny ◎ verdict badge right in the search results, so you can see the truth before you even click.
Open a listing and a slim panel from your advisor appears in the corner — its mini-read of this exact house, and one teased question. That's the on-ramp: when a home earns it, you click through to the full deep brief (stage 5).
Real labels — "Zero" / "Zeroed", the ◎ glyph, "Zeroed for your advisor". Lifted from the live content script.
When you zero a home the advisor hasn't read yet, the panel shows a quiet "Your advisor is reading this home…" and the toast says "Zeroed. Not in Home Zero territory yet — your advisor will take a look." Nothing blocks; it fills in when ready.
The badge and the panel are the cheap, always-on read. But when a home becomes a real contender, you want everything — every layer of public record, the true cost to own, the chapters. That's the deep brief, and it's the moment the product earns its keep: "Read the Brief →" on the toast, or "Open the Brief" on the board.
Free gets you the advisor, the board, and a few briefs a week. The unlimited deep briefs + walkthrough prep are the $25/month line. The decision to "go deep" is exactly where free becomes paid.
Is the corner panel the right amount of presence on a Zillow page, or too much? Does the verdict badge in search results sell the click? Where exactly should the "go deep / pay" moment live? Fork and try it.